hi! i’m talia,
i’m a culturally curious creative currently living in los angeles, ca.
i believe in participating in life to the fullest and writing my own story. i love to live COLORFULLY and i’m not one to shy away from standing out in the crowd!
i specialize in building brands and experiences people L<3VE across multiple mediums including partnerships, product development, experiential events, content creation, community engagement, and integrated campaigns.
i also spent a year traveling solo to southeast asia, australia, and japan to see and experience other cultures and communities. along the way, i worked in sustainable farming, investigating where our food is sourced from and how it gets to us.
becoming a global explorer further ignited my aspiration and ability to lead and amplify brands through connective storytelling. i truly love using the world as my classroom.
i would love to chat, brainstorm, strategize, discuss your latest passion project, and work with you!
taliarosesherman@gmail.com
my momma describes me as a rainbow covered in sprinkles.
brands i’ve worked with:
Macy's
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Condé Nast
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DreamWorks Entertainment
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The NFL
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Sundance TV
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BBC America
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Allure
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Lady Gaga
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Iris Apfel
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Chanel
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Bustle
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Dior
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Refinery 29
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Glamsquad
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Tishman Speyer Real Estate
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Bumble
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Surf Lodge
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Dyson
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CVS
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The Wing
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Soho House
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The Bouqs Co.
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Hyatt
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Black Tap Craft Burgers & Beer
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Built By Girls
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Bare Minerals
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iHeart Radio
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TBS
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Macy's 〰️ Condé Nast 〰️ DreamWorks Entertainment 〰️ The NFL 〰️ Sundance TV 〰️ BBC America 〰️ Allure 〰️ Lady Gaga 〰️ Iris Apfel 〰️ Chanel 〰️ Bustle 〰️ Dior 〰️ Refinery 29 〰️ Glamsquad 〰️ Tishman Speyer Real Estate 〰️ Bumble 〰️ Surf Lodge 〰️ Dyson 〰️ CVS 〰️ The Wing 〰️ Soho House 〰️ The Bouqs Co. 〰️ Hyatt 〰️ Black Tap Craft Burgers & Beer 〰️ Built By Girls 〰️ Bare Minerals 〰️ iHeart Radio 〰️ TBS 〰️
a storyteller in the making
whether it’s getting dressed in the morning, running a half-a-billion dollar handbag business for one of America’s largest retailers, or developing a strategy to unveil the hottest beauty products of the year, I believe there’s a story to be told.
over the last 12+ years, i’ve spent honing and crafting skills through varied experiences. here are some tools that i’ve collected in my belt over the years:
long-lead time creative development
brand experience strategy
project management
partnership development and management
audience development and community engagement
experiential pop-ups, installations, and events
building brand campaigns
launching brands
content creation
merchandising and buying
fashion strategy & trend forecasting
i’ve worked with major global and national brands as well as small but mighty startups and businesses to engage consumers in fun and exciting ways.
what creative strategy means to me
creative
[kree-ey-tiv]
adjective
1. having the quality or power of creating.
2. resulting from originality of thought, expression, etc.; imaginative.
strategy
[strat-i-jee]
noun
1. the art of devising a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.
it’s a balance between art and science.
it’s storytelling.
it’s conceptualizing, designing, and bringing to life bespoke events.
it’s understanding that the true measure of an experience comes from the emotion that it sparks in it’s audience.