BBC America’s Blue Planet II Premiere Activation
For the season premiere of blue planet II, BBC America wanted to create awareness and eventize the show with a buzzy cultural moment.
Creative strategy:
Creating a surprise and delight moment of underwater zen for 13,000 unassuming NYC and CHI-town subway commuters, as they stumbled upon a 12 piece orchestra playing a live rendition of the show's theme song.
Turnings a normally dreaded commute in the middle of Times Square and Union Station into an undersea escape engaging loyal fans while sparking interest in a new audience.
Reaching over 3 million people on social networks, and generating a first of its kind boost for both NYC and Chicago’s ratings into the top markets for the premiere.
