NFL’s ‘Express Your Style’ Events in NY + LA
The NFL was looking for fun and immersive ways to market their new apparel collection, build fan engagement with audiences outside of game days, and celebrate the arrival of 2 new California teams, the Ram’s and Chargers.
Creative Strategy:
Collaborating with the NFL at each event to secure brand ambassadors Jojo Fletcher, Joe Manganiello, Isabella Moner, to showcase the product versatility, and drive press, awareness and bring the collections to life across 2 coasts.
The East Coast:
Creating 4 iconic NYC moments; Fashion Week, Backyard Kickoff Tailgate, Aprés Ski, and Apple Picking where live models showcased NFL product.
The West Coast: The stars showed off their favorite gear at the NFL Express Your Style Event at the Levi's Haus of Strauss in Los Angeles. Guests at the event celebrated by customizing their NFL Levi’s jean jackets, screen printing shirts and shopping the looks from the NFL’s latest collection.
Introducing the Rams and the Chargers to LA by celebrating with an all American BBQ dedicated to Expressing One’s California team pride
Partnering with Levi’s Haus of Strauss to provide guests with customized head to toe NFL looks inspired by LA's laid-back vibes
