Iris Apfel x Macy's
In September of 2016, style icon Iris Apfel rang in her 95th birthday with a new fashion collaboration with Macy’s I.N.C. International Concepts.
Project Management and Content Creation:
Managing the product assortment
Contenting all marketing vehicles and implementing social media strategy
Creating custom “Iroji” campaign and Hangtags
Designing a live experience on Macys.com: All runway looks from the Macy’s Fashion’s Front Row were instantly shopable
As a result of this collaboration, Macy’s has implemented a “good, better, best” product strategy for servicing both the fashion forward and the mass customer for it's partnerships.
