2018 iHeart Radio Music Awards x TBS Red Carpet Booth
For the 2018 iHeart Radio Music Awards tbs and total wireless wanted to create a space to elevate the red carpet experience to the world, while interviewing talent and capturing digital content to share on their social platforms.
Creative strategy:
Giving attendees and fans at home a front row seat to the red carpet in real time, generating social chatter world-wide and driving tune-in for the iHRMA.
Developing the “Total Confidence Booth,” a hot spot on the red carpet, for interviewing A+ talent and capturing personalized dance party videos that were immediately shared on TBS’s social channels.
Authentically integrating Total Wireless and TBS through a targeted menu of questions influencers asked celebrities on the red carpet tagline "for the love of music" and with social posts highlighting the booth.
